Emerged Media
I’ve come across a bunch of different research lately that make me feel like we should stop talking about emerging media and start talking about emerged media. First and closest to my heart, December video game industry sales rose 9%. Imagine an industry that’s actually growing in this wonderful economy. According to NPD, games, consoles, & accessories rose to 19% to $21.33 billion in 2008. Games are now bigger then domestic box office, DVD sales and packaged music. And it’s not just video games. If you look at online game sites like Yahoo Games, Addicting Games, Mini Clips and the like, they had 27% more unique visits and 42% more playing time in December 2008 then just one year prior according to ComScore. During the same period Internet traffic was up only 4%. And then there’s Internet usage overall. A recent study from Harris Interactive found that US adult Internet users are now spending an average of 14 hours per week online. That’s twice as much time as they were spending in 2001 and nearly 1/3 more time then just one year ago. The same poll found that only 2% of computer users do not go online. Bottom line - there’s an ever greater opportunity for brands to connect with consumer online and through games. We’ve emerged!
Posted on 02.10.09 to Trends. Author: tim. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
