Shift Control Media names Gaccione Director of Business Development
Greenwich, CT – Shift Control Media, the branded entertainment company which specializes in the creation of original casual games, has named Marc Gaccione to the position of Director of Business Development. Gaccione joins Shift Control from Eyeblaster, Inc., the New York-based rich media advertising company. The announcement was made by Tim Zuckert, President and C.E.O. of Shift Control.
“Marc’s experience helping brands connect with consumers through rich media, and his reputation for thought leadership with his clients, is an ideal complement to Shift Control’s approach to brandworthy games,” says Zuckert. Gaccione will work with brands and their agencies to identify opportunities for original games and game strategy within their overall marketing mix.
Prior to joining Eyeblaster, Gaccione successfully started and ran a multi-media content and distribution company, LookMedia, where he worked most recently with Google’s North American sales team to refine the company’s sales communication processes. Prior to LookMedia, Gaccione was VP/Pro-duction and Development for Cabin Fever Entertainment, a leader in the field of original, special interest entertainment distributed at retail and direct to consumer.
About Shift Control Media
Shift Control Media, Inc. is a branded entertainment company that creates original games and game strategy for innovative marketers. Founded by video game and marketing veterans, the company is uniquely positioned to help brands effectively capitalize on games for marketing and communication. Its clients include AKQA, Coca-Cola, NBC Universal and Yahoo! Based in Greenwich, CT, with a production studio in Vancouver, the company is privately held. To learn more about Shift Control, visit www.shiftcontrol.com.
Media Contacts:
Tim Zuckert, Shift Control Media, tim@shiftcontrol.com, 203-561-0241
Posted on 11.14.07 to SCM news. Author: ted. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
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