Shift Control Media reinforces brand value for Starwood’s Aloft Hotels (New York Times)
A Recession Summer Theme: Come On In, the Travel’s Cheap
By Stuart Elliot, The New York Times
Last summer, travel marketers scrambled to cope with consumer anxiety over fast-rising gasoline prices and airfares.
Ah, the good old days.
The economy has worsened significantly since then, making it more difficult to persuade consumers to take vacation trips. As a result, airlines, hotels, resorts and destinations are intensifying attempts to appeal to frugal, worried would-be travelers…
View full article: http://www.nytimes.com/2009/06/25/business/media/25adco.html?_r=1&ref=media
Posted on 06.25.09 to Game Development, Brandworthy, SCM news. Author: ted. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
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