Marketing Ideas Whose Time is Now
Gaming was listed today as the first of Media Post’s top ten marketing ideas whose time has come. We agree, and we’ve seen incredible results from the few innovative brands that have chosen to get into games in meaningful new ways. Think about Burger King’s forray last holiday season launching three original Xbox titles under the BK Games moniker that reportedly sold over 3.5mm units at $4 apiece, and drove double-digit same store sales growth. Or what about Oribtz’s omnipresent in-banner games? Games offer a great way for brands to build meaningful dialog with consumers, but they are also a measurable way to drive marketing ROI.
According to Media Post’s Drew Neisser, “Gaming now permeates society, creating fresh ways for marketers to connect. Millions of non-golfers are swinging virtual clubs as Nintendo’s Wii transformed video games. Senior citizen centers bought Wiis to entertain guests and connect with grandkids. MTV invested $500 million in online games, on top of the millions it spent for AddictingGames. Even B2B marketers will be smart to give gaming a fresh look while blending in messaging, training or recruiting.”
With over 200mm Americans playing games, and with an increasingly mainstream demographic, almost any brand can find an audience that’s game-friendly, and build original branded-content that’s user friendly. Yet even with proven performance, you can count the innovative applications of games on one (maybe two) hands. The time has never been better for marketers to get game.
Posted on 11.15.07 to Effectiveness, Brandworthy. Author: tim. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
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