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Game-Changing Behavior: The Case for Brandworthy Games

Tim Zuckert, President & CEO of Shift Control writes in the Fall issue of the Casual Game Association’s Casual Connect Magazine on authentic ways that brands can connect with consumers through games.

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Posted on 02.09.09 to Effectiveness, Brandworthy. Author: ted. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
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ABOUT SHIFT CONTROL

Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.

If you'd like to get in touch with us email us at info AT shiftcontrol DOT com