Uncategorized.
Mar 01.08
Advergaming with Shift Control Mediatech vibes, February 28, 2008
By Rob Lewis
Glenda Luymes of the Vancouver Province profiled a local gaming success story today but this time around there is a slight twist. Shift Control Media (check out their site) specializes in Advergaming - the practice of using video games to advertise a product, organization, or viewpoint. According to Luymes, Advergaming is a $250-million industry and is expected to grow to over $1 billion in the next five years. The industry is grounded in the popularity of video games, which outrank social networking and video sharing as the #1 form of online entertainment. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news, Uncategorized | Author: ted | | Comments (No Comments) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com