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Jun 25.09

Shift Control Media reinforces brand value for Starwood’s Aloft Hotels (New York Times)

A Recession Summer Theme: Come On In, the Travel’s Cheap

Last summer, travel marketers scrambled to cope with consumer anxiety over fast-rising gasoline prices and airfares.

Ah, the good old days.

The economy has worsened significantly since then, making it more difficult to persuade consumers to take vacation trips. As a result, airlines, hotels, resorts and destinations are intensifying attempts to appeal to frugal, worried would-be travelers…

View full article: http://www.nytimes.com/2009/06/25/business/media/25adco.html?_r=1&ref=media

Apr 14.09

shiftcontrol.com an Official Honoree in the 13th Annual Webby Awards

Announced today, shiftcontrol.com has been distinguished as an Official Honoree in the Professional Services category in the 13th Annual Webby Awards. The honor signifies an outstanding caliber of work as voted on by members of The International Academy of Digital Arts and Sciences.

The site was created in collaboration with Mod7 and also recently won two Applied Arts Interactive Media Awards. Congratulations to Wil and your entire team!

This represents Shift Control Media’s third recognition by the Webby’s having previously won two in 2008 in the category of Interactive Advertising—Games and Applications for our work on the Coca-Cola “Happiness Factory” games.

Sep 30.08

Shift Control Media’s Coca-Cola Branded Games Wins Silver Pencil at One Show Entertainment

Casual games designed and produced for “Happiness Factory” digital campaign perform well in inaugural competition

Greenwich, CT – October 9, 2008 –Shift Control Media’s original branded games for the Coca-Cola “Happiness Factory” online environment won a Silver Pencil in the gaming category at Tuesday night’s first-ever One Show Entertainment Awards.

The One Show awards are designed to “pay tribute to creative branding beyond mere product placement,” according to One Club C.E.O. Mary Warlick. Winners were announced at a gala ceremony at the Paley Center for Media in Los Angeles on October 7. Read the rest of this entry »

Jun 15.08

Zuckert on Shift Control and Entrepreneurship

Tim Zuckert, Shift Control President & CEO, appears on the Business Bull podcast to discuss the origins of Shift Control Media and the role of games in marketing.

Jun 13.08

Shift Control at the Webbys

(left to right) Ted Morgan, Frank Sanni, Mark Findlay and Tim Zuckert at the 2008 Webby Awards. In attendance to accept 2 awards for the Coca-Cola “Happiness Factory” games.

Picking up an unexpected third award the following day, a column appearing in Cnet titled ‘The awards for the best Webby acceptance speeches’ (each speech being limited to only 5 words), gave us this nod:

Best use of two awards: The “Happiness Factory” ad campaign for Coca-Cola picked up two awards; the representative accepting the award from agency Shift Control Media used his first five words to say “Seth, your fly is open” and his second, an hour later, to say, “Still down, Seth, getting creepy.”

May 06.08

Shift Control Media Wins Webby Award and People’s Voice Award for Coca-Cola Games

Shift Control Media’s series of original online games, developed for Coca-Cola, have won a prestigious 2008 Webby Award in the category of Interactive Advertising—Games and Applications. The entry also won the Webby Awards’ People’s Voice Award in the same category. Open to online fans around the world, who voted for their favorite Webby nominees on a special web site, the People’s Voice Awards were sponsored by Nokia. Read the rest of this entry »

Apr 11.08

Shift Control Media’s “Happiness Factory” Games Honored With Webby Award Nomination

Greenwich, CT – April 10, 2008 – We’d like to thank the academy— the International Academy of Digital Arts and Sciences, that is. They’ve honored Shift Control Media’s “Happiness Factory” online games, developed for Coca-Cola, with a Webby Award nomination in the category of Interactive Advertising—Games and Applications.

Winners of the Webby’s, which were dubbed “the Oscars of the Internet” by The New York Times, will be announced on May 6, 2008 and honored at a gala in New York on June 10th. The Webbys are the leading international award honoring excellence on the Internet, including websites, interactive advertising, online film and video and mobile websites. They’re presented by the International Academy of Digital Arts and Sciences. Read the rest of this entry »

Mar 18.08

Findlay on Games

Mark Findlay, Shift Control COO, appears on Vancouver’s Breakfast Television to discuss the Coca-Cola ‘Happiness Factory’ games and the role of games in branded entertainment.

Mar 10.08

Do a Little (Presidential) Dance

Advertising Age, March 8, 2008
By Ken Wheaton

You can waste a lot of time in the office these days thanks to your computer. Whether it’s solitaire, online poker, Tetris, Pac-Man, you can get your fix. But one game you likely can’t get away with playing in the office is Dance Dance Revolution. Now, thanks to the folks at Shift Control Media and BarelyPolitical.com, you can get your groove on with the presidential candidates. They’ve created Dance 2DC, a game in which you pick your candidate and hot-step it to DC. I’ve been playing with McCain. I can’t get past the first round, but the man’s 100 years old, I can’t expect that much from him!

Mar 10.08

Screw the Drama. It’s Dance-Off Time!

AdRants, March 5, 2008
By Angela Natividad

Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.)

We don’t know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn’t life be better if we banished ballots and decided everything with sudden death dance-offs?

You can fake a smile, but you can’t fake the funk.

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Casual games designed and produced for “Happiness Factory” digital campaign perform well in inaugural competition

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