Game Development.
Nov 23.07
Shift Control: more than just keystrokes
It’s Thanksgiving weekend for our colleagues to the south, which has given me a chance to catch my breath and reflect a bit on Shift Control, our place in the market and game development in general. When I left Electronic Arts five years ago, I could have hardly imagined where I would have ended up. How my exit interview DIDN’T go:
HR director: “So Mark, what are you planning to do now?”
Mark: “I think I’ll consult for a few years, working with a variety of game developers. Then I’ll do a start-up where we build quality games for brands and marketers.”
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Categories: Game Development, Brandworthy | Author: mark | | Comments (No Comments) | Trackback URL
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ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com