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Game Development.

May 06.08

Shift Control Media Wins Webby Award and People’s Voice Award for Coca-Cola Games

Shift Control Media’s series of original online games, developed for Coca-Cola, have won a prestigious 2008 Webby Award in the category of Interactive Advertising—Games and Applications. The entry also won the Webby Awards’ People’s Voice Award in the same category. Open to online fans around the world, who voted for their favorite Webby nominees on a special web site, the People’s Voice Awards were sponsored by Nokia. Read the rest of this entry »

Apr 11.08

Shift Control Media’s “Happiness Factory” Games Honored With Webby Award Nomination

Greenwich, CT – April 10, 2008 – We’d like to thank the academy— the International Academy of Digital Arts and Sciences, that is. They’ve honored Shift Control Media’s “Happiness Factory” online games, developed for Coca-Cola, with a Webby Award nomination in the category of Interactive Advertising—Games and Applications.

Winners of the Webby’s, which were dubbed “the Oscars of the Internet” by The New York Times, will be announced on May 6, 2008 and honored at a gala in New York on June 10th. The Webbys are the leading international award honoring excellence on the Internet, including websites, interactive advertising, online film and video and mobile websites. They’re presented by the International Academy of Digital Arts and Sciences. Read the rest of this entry »

Mar 18.08

Findlay on Games

Mark Findlay, Shift Control COO, appears on Vancouver’s Breakfast Television to discuss the Coca-Cola ‘Happiness Factory’ games and the role of games in branded entertainment.

Mar 10.08

Do a Little (Presidential) Dance

Advertising Age, March 8, 2008
By Ken Wheaton

You can waste a lot of time in the office these days thanks to your computer. Whether it’s solitaire, online poker, Tetris, Pac-Man, you can get your fix. But one game you likely can’t get away with playing in the office is Dance Dance Revolution. Now, thanks to the folks at Shift Control Media and BarelyPolitical.com, you can get your groove on with the presidential candidates. They’ve created Dance 2DC, a game in which you pick your candidate and hot-step it to DC. I’ve been playing with McCain. I can’t get past the first round, but the man’s 100 years old, I can’t expect that much from him!

Mar 10.08

Screw the Drama. It’s Dance-Off Time!

AdRants, March 5, 2008
By Angela Natividad

Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.)

We don’t know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn’t life be better if we banished ballots and decided everything with sudden death dance-offs?

You can fake a smile, but you can’t fake the funk.

Mar 04.08

Shift Control Media Dances 2 DC with New Casual Game for BarelyPolitical.com

Branded entertainment company brings humor and interactivity to 2008 Presidential race

Greenwich, CT – March 3, 2008 – Shift Control Media, a branded entertainment company specializing in original game development, has partnered with political humor website BarelyPolitical.com to create Dance 2 DC, a humorous take on the American political process.

Dance 2 DC is an online casual game that’s fun and easy to play. Players can assume the roles of candidates like Hillary Clinton, Barack Obama and John McCain, customize their wardrobes for each face-off, then set out on a cross-country dance-a-thon to raise approval ratings. Each level ends with a showdown between candidates, with the ultimate contest set in the oval office at the White House. The game can be found at www.barelypolitical.com. Read the rest of this entry »

Feb 29.08

Selling product engagement

The Province February 28, 2008
By Glenda Luymes

The product is simple — a bottle of Coke.

But the product experience is a whole different game.

For Vancouver video-game development company Shift Control Media, the way consumers experience Coke involves entertainment and technology.

By creating cutting-edge video games that consumers can play on Coca-Cola’s website, the two-year-old Fairview district company is bridging the gap between marketing and the large and lucrative gaming world. Read the rest of this entry »

Jan 29.08

Shift Control Media Goes to Work for AKQA and Coke’s “Happiness Factory” Website

Designs and builds four casual games for digital environment based on brand’s animated fantasy commercials

Greenwich, CT – January 29, 2008 – Shift Control Media, a branded entertainment company specializing in original game development, has created four original games that are incorporated into the recently launched Coca-Cola “Happiness Factory” website. The games are part of a larger digital environment created for Coke by AKQA that was built around the “Happiness Factory” motif first introduced by the brand in its 2007 Super Bowl TV spot. Read the rest of this entry »

Nov 23.07

Shift Control: more than just keystrokes

It’s Thanksgiving weekend for our colleagues to the south, which has given me a chance to catch my breath and reflect a bit on Shift Control, our place in the market and game development in general. When I left Electronic Arts five years ago, I could have hardly imagined where I would have ended up. How my exit interview DIDN’T go:

HR director: “So Mark, what are you planning to do now?”
Mark: “I think I’ll consult for a few years, working with a variety of game developers. Then I’ll do a start-up where we build quality games for brands and marketers.”
Read the rest of this entry »

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Branded entertainment company brings humor and interactivity to 2008 Presidential race

Designs and builds four casual games for digital environment based on brand’s animated fantasy commercials

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