Effectiveness.
Jun 17.08
Become One With the GameAdvertising Age, June 16, 2008
By Tim Zuckert, President & CEO, Shift Control Media
Games Offer Brands a Unique Way to Be the Entertainment - Not Just Sponsor It
For all their experimentation with social networks, user-generated content and online video, marketers seem content to view games as little more than another advertising platform. Yet with 72% of U.S. consumers playing games of one type or another, according to NPD Group’s Online Gaming 2008 report, they’ve become far too pervasive for marketers and advertisers to ignore. The untapped potential of games lies in their ability to tell stories, thereby more closely linking brand mythology with game play and blurring the lines between brand and entertainment. Read the rest of this entry »
Categories: Effectiveness, Brandworthy | Author: tim | | Comments (No Comments) | Trackback URL
|
Jun 15.08
Zuckert on Shift Control and Entrepreneurship
Tim Zuckert, Shift Control President & CEO, appears on the Business Bull podcast to discuss the origins of Shift Control Media and the role of games in marketing.
Categories: Effectiveness, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Nov 15.07
Marketing Ideas Whose Time is Now
Gaming was listed today as the first of Media Post’s top ten marketing ideas whose time has come. We agree, and we’ve seen incredible results from the few innovative brands that have chosen to get into games in meaningful new ways. Think about Burger King’s forray last holiday season launching three original Xbox titles under the BK Games moniker that reportedly sold over 3.5mm units at $4 apiece, and drove double-digit same store sales growth. Or what about Oribtz’s omnipresent in-banner games? Games offer a great way for brands to build meaningful dialog with consumers, but they are also a measurable way to drive marketing ROI. Read the rest of this entry »
Categories: Effectiveness, Brandworthy | Author: tim | | Comments (No Comments) | Trackback URL
|
Nov 13.07
Play for Performance
There is a lot being said in the press about the declining effectiveness of online advertising. Recent data presented by eMarketer suggests that click through rates for traditional banners have dropped from .75% to .27% in 2006 alone. This really shouldn’t surprise any of us as banner ads have become like background noise, and are often an interruption to what we really set out to do. When was the last time you were checking the score of last night’s game, and clicked on a banner ad for great rates on car insurance?
Categories: Effectiveness | Author: tim | | Comments (No Comments) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com