Brandworthy.
Jan 16.08
Coke’s oddball employees invite you into the inner sanctumCreativity, Jan 10, 2008
The Happiness Factory keeps churnin’ out work, and Coke’s Now Hiring site developed by AKQA invites visitors to go through the application process and join the team.
Once inside, you’re greeted with an alien-like receptionist who explains each section of the site in foreign tongue, with text balloons giving you an English outline of what it all entails. Click on “Workplace” to check out the latest Happiness Factory spot via an inflatable screen (which goes from small to large). Then, peruse through job openings, which introduces you to the four major “employees” of the factory including the propellor-lifted, blob-like Chinoink, the bloated furball Kissy Puppy and the shield-wielding, helmeted Capper. Read the rest of this entry »
Categories: Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Dec 03.07
Shift Control Media Launches Game Like Website
Brandworthy game company creates story-driven site that reflects point of view on marketing trends.
Greenwich, CT – December 3, 2007 – Shift Control Media, a branded entertainment company that focuses on original games, has launched its freshly redesigned website, www.shiftcontrol.com. The new site invites visitors to follow a series of character-driven storylines that convey the company’s perspective on the evolving media landscape, as well as the opportunities that original branded games present to marketers.
Based in Greenwich, CT with a development studio in Vancouver, BC, Shift Control Media has created games and emerging media strategies for such clients as Coca-Cola, NBC Universal and Yahoo. Read the rest of this entry »
Categories: Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Nov 23.07
Shift Control: more than just keystrokes
It’s Thanksgiving weekend for our colleagues to the south, which has given me a chance to catch my breath and reflect a bit on Shift Control, our place in the market and game development in general. When I left Electronic Arts five years ago, I could have hardly imagined where I would have ended up. How my exit interview DIDN’T go:
HR director: “So Mark, what are you planning to do now?”
Mark: “I think I’ll consult for a few years, working with a variety of game developers. Then I’ll do a start-up where we build quality games for brands and marketers.”
Read the rest of this entry »
Categories: Game Development, Brandworthy | Author: mark | | Comments (No Comments) | Trackback URL
|
Nov 15.07
Marketing Ideas Whose Time is Now
Gaming was listed today as the first of Media Post’s top ten marketing ideas whose time has come. We agree, and we’ve seen incredible results from the few innovative brands that have chosen to get into games in meaningful new ways. Think about Burger King’s forray last holiday season launching three original Xbox titles under the BK Games moniker that reportedly sold over 3.5mm units at $4 apiece, and drove double-digit same store sales growth. Or what about Oribtz’s omnipresent in-banner games? Games offer a great way for brands to build meaningful dialog with consumers, but they are also a measurable way to drive marketing ROI. Read the rest of this entry »
Categories: Effectiveness, Brandworthy | Author: tim | | Comments (No Comments) | Trackback URL
|
Oct 25.07
What are brandworthy games?Light games that grab people’s attention and provide brands with authentic means of connecting with them – online, on mobile devices or through networked next-generation game consoles.
Brandworthy Games respect both the brand and the consumer equally, offering a level of depth and sophistication that significantly exceed that of traditional advergames, and with a higher level and quality of brand integration than either casual games or traditional console games currently offer.
- Traditional Games—product placement and billboards in existing games
- Advergames—shallow online games often re-skinned for sponsors
- Casual Games—downloadable games with little to no brand integration
“Brandworthy games are entertaining first and foremost. They are authentic, on-brand, and offer a depth of gameplay that allows them to stand alone with or without brand participation.”
- Tim Zuckert, President & CEO, Shift Control Media
Categories: Brandworthy | Author: ted | | Comments (No Comments) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com