Brandworthy.
Jun 25.09
Shift Control Media reinforces brand value for Starwood’s Aloft Hotels (New York Times)A Recession Summer Theme: Come On In, the Travel’s Cheap
By Stuart Elliot, The New York Times
Last summer, travel marketers scrambled to cope with consumer anxiety over fast-rising gasoline prices and airfares.
Ah, the good old days.
The economy has worsened significantly since then, making it more difficult to persuade consumers to take vacation trips. As a result, airlines, hotels, resorts and destinations are intensifying attempts to appeal to frugal, worried would-be travelers…
View full article: http://www.nytimes.com/2009/06/25/business/media/25adco.html?_r=1&ref=media
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Feb 12.09
Tim Zuckert Interviewed on The Advertising ShowTim Zuckert, President & CEO of Shift Control Media talks about the role of games, social media and marketing on The Advertising Show - America’s only radio program focusing on advertising, media, marketing, product development, branding, new media, sales and customer relations.
Categories: Effectiveness, Brandworthy | Author: ted | | Comments (No Comments) | Trackback URL
|
Feb 09.09
Game-Changing Behavior: The Case for Brandworthy GamesTim Zuckert, President & CEO of Shift Control writes in the Fall issue of the Casual Game Association’s Casual Connect Magazine on authentic ways that brands can connect with consumers through games.
Categories: Effectiveness, Brandworthy | Author: ted | | Comments (No Comments) | Trackback URL
|
Sep 30.08
Shift Control Media’s Coca-Cola Branded Games Wins Silver Pencil at One Show EntertainmentCasual games designed and produced for “Happiness Factory” digital campaign perform well in inaugural competition
Greenwich, CT – October 9, 2008 –Shift Control Media’s original branded games for the Coca-Cola “Happiness Factory” online environment won a Silver Pencil in the gaming category at Tuesday night’s first-ever One Show Entertainment Awards.
The One Show awards are designed to “pay tribute to creative branding beyond mere product placement,” according to One Club C.E.O. Mary Warlick. Winners were announced at a gala ceremony at the Paley Center for Media in Los Angeles on October 7. Read the rest of this entry »
Categories: Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Jun 17.08
Become One With the GameAdvertising Age, June 16, 2008
By Tim Zuckert, President & CEO, Shift Control Media
Games Offer Brands a Unique Way to Be the Entertainment - Not Just Sponsor It
For all their experimentation with social networks, user-generated content and online video, marketers seem content to view games as little more than another advertising platform. Yet with 72% of U.S. consumers playing games of one type or another, according to NPD Group’s Online Gaming 2008 report, they’ve become far too pervasive for marketers and advertisers to ignore. The untapped potential of games lies in their ability to tell stories, thereby more closely linking brand mythology with game play and blurring the lines between brand and entertainment. Read the rest of this entry »
Categories: Effectiveness, Brandworthy | Author: tim | | Comments (No Comments) | Trackback URL
|
May 06.08
Shift Control Media Wins Webby Award and People’s Voice Award for Coca-Cola Games
Shift Control Media’s series of original online games, developed for Coca-Cola, have won a prestigious 2008 Webby Award in the category of Interactive Advertising—Games and Applications. The entry also won the Webby Awards’ People’s Voice Award in the same category. Open to online fans around the world, who voted for their favorite Webby nominees on a special web site, the People’s Voice Awards were sponsored by Nokia. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news | Author: mark | | Comments (No Comments) | Trackback URL
|
Mar 18.08
Findlay on Games
Mark Findlay, Shift Control COO, appears on Vancouver’s Breakfast Television to discuss the Coca-Cola ‘Happiness Factory’ games and the role of games in branded entertainment.
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Mar 10.08
Do a Little (Presidential) DanceAdvertising Age, March 8, 2008
By Ken Wheaton
You can waste a lot of time in the office these days thanks to your computer. Whether it’s solitaire, online poker, Tetris, Pac-Man, you can get your fix. But one game you likely can’t get away with playing in the office is Dance Dance Revolution. Now, thanks to the folks at Shift Control Media and BarelyPolitical.com, you can get your groove on with the presidential candidates. They’ve created Dance 2DC, a game in which you pick your candidate and hot-step it to DC. I’ve been playing with McCain. I can’t get past the first round, but the man’s 100 years old, I can’t expect that much from him!
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Mar 10.08
Screw the Drama. It’s Dance-Off Time!AdRants, March 5, 2008
By Angela Natividad
Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.)
We don’t know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn’t life be better if we banished ballots and decided everything with sudden death dance-offs?
You can fake a smile, but you can’t fake the funk.
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Mar 04.08
Shift Control Media Dances 2 DC with New Casual Game for BarelyPolitical.comBranded entertainment company brings humor and interactivity to 2008 Presidential race
Greenwich, CT – March 3, 2008 – Shift Control Media, a branded entertainment company specializing in original game development, has partnered with political humor website BarelyPolitical.com to create Dance 2 DC, a humorous take on the American political process.
Dance 2 DC is an online casual game that’s fun and easy to play. Players can assume the roles of candidates like Hillary Clinton, Barack Obama and John McCain, customize their wardrobes for each face-off, then set out on a cross-country dance-a-thon to raise approval ratings. Each level ends with a showdown between candidates, with the ultimate contest set in the oval office at the White House. The game can be found at www.barelypolitical.com. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com