What are brandworthy games?
Light games that grab people’s attention and provide brands with authentic means of connecting with them – online, on mobile devices or through networked next-generation game consoles.
Brandworthy Games respect both the brand and the consumer equally, offering a level of depth and sophistication that significantly exceed that of traditional advergames, and with a higher level and quality of brand integration than either casual games or traditional console games currently offer.
- Traditional Games—product placement and billboards in existing games
- Advergames—shallow online games often re-skinned for sponsors
- Casual Games—downloadable games with little to no brand integration
“Brandworthy games are entertaining first and foremost. They are authentic, on-brand, and offer a depth of gameplay that allows them to stand alone with or without brand participation.”
- Tim Zuckert, President & CEO, Shift Control Media
Posted on 10.25.07 to Brandworthy. Author: ted. Subscribe to follow comments on this post. No comments yet. Add your thoughts or trackback from your own site.
» Marketing Ideas Whose Time is Now