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Coke’s oddball employees invite you into the inner sanctum

Creativity, Jan 10, 2008

The Happiness Factory keeps churnin’ out work, and Coke’s Now Hiring site developed by AKQA invites visitors to go through the application process and join the team.

Once inside, you’re greeted with an alien-like receptionist who explains each section of the site in foreign tongue, with text balloons giving you an English outline of what it all entails. Click on “Workplace” to check out the latest Happiness Factory spot via an inflatable screen (which goes from small to large). Then, peruse through job openings, which introduces you to the four major “employees” of the factory including the propellor-lifted, blob-like Chinoink, the bloated furball Kissy Puppy and the shield-wielding, helmeted Capper.

By clicking on any of the characters, visitors can assume their roles and are provided with their specific job details to ultimately deliver the Coke bottle out, whether it’s kissing a bottle, helicoptering it to the next location, or operating the bottle cap catapult.

With whatever character you choose, you can start working by playing individual games pertaining to their skill set and rack up scores–or if you’re not ready yet, instructions and training sessions are provided for each.


« Shift Control Media Launches Game Like Website

» Coke Brings ‘Happiness’ Franchise Online

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Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.

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