January, 2009
Jan 13.09
Marketing ≠ Advertising
A recent article in the New York Times talked about marketers challenges reaping the supposed rewards of social networking. The piece talked about the fact that while 130 million spend their time on Facebook, advertising there is getting anemic response rates. Is that so surprising? People go on social networks to connect with friends, share photos, network, etc. There is really no value for them is engage with advertising. But a lot of brands are viewing social networks as yet another medium to push their messages to consumers. Sure they create a group page, but why should consumers care. They’re on social networks to spend time with what they DO care about - each other. Read the rest of this entry »
Categories: Trends, Effectiveness | Author: tim | | Comments (No Comments) | Trackback URL
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ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
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