June, 2008
Jun 17.08
Become One With the GameAdvertising Age, June 16, 2008
By Tim Zuckert, President & CEO, Shift Control Media
Games Offer Brands a Unique Way to Be the Entertainment - Not Just Sponsor It
For all their experimentation with social networks, user-generated content and online video, marketers seem content to view games as little more than another advertising platform. Yet with 72% of U.S. consumers playing games of one type or another, according to NPD Group’s Online Gaming 2008 report, they’ve become far too pervasive for marketers and advertisers to ignore. The untapped potential of games lies in their ability to tell stories, thereby more closely linking brand mythology with game play and blurring the lines between brand and entertainment. Read the rest of this entry »
Categories: Effectiveness, Brandworthy | Author: tim | | Comments (No Comments) | Trackback URL
|
Jun 15.08
Zuckert on Shift Control and Entrepreneurship
Tim Zuckert, Shift Control President & CEO, appears on the Business Bull podcast to discuss the origins of Shift Control Media and the role of games in marketing.
Categories: Effectiveness, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
Jun 13.08
Shift Control at the Webbys(left to right) Ted Morgan, Frank Sanni, Mark Findlay and Tim Zuckert at the 2008 Webby Awards. In attendance to accept 2 awards for the Coca-Cola “Happiness Factory” games.
Picking up an unexpected third award the following day, a column appearing in Cnet titled ‘The awards for the best Webby acceptance speeches’ (each speech being limited to only 5 words), gave us this nod:
Best use of two awards: The “Happiness Factory” ad campaign for Coca-Cola picked up two awards; the representative accepting the award from agency Shift Control Media used his first five words to say “Seth, your fly is open” and his second, an hour later, to say, “Still down, Seth, getting creepy.”
Categories: SCM news | Author: ted | | Comments (No Comments) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com