March, 2008
Mar 18.08
Findlay on Games
Mark Findlay, Shift Control COO, appears on Vancouver’s Breakfast Television to discuss the Coca-Cola ‘Happiness Factory’ games and the role of games in branded entertainment.
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Mar 10.08
Do a Little (Presidential) DanceAdvertising Age, March 8, 2008
By Ken Wheaton
You can waste a lot of time in the office these days thanks to your computer. Whether it’s solitaire, online poker, Tetris, Pac-Man, you can get your fix. But one game you likely can’t get away with playing in the office is Dance Dance Revolution. Now, thanks to the folks at Shift Control Media and BarelyPolitical.com, you can get your groove on with the presidential candidates. They’ve created Dance 2DC, a game in which you pick your candidate and hot-step it to DC. I’ve been playing with McCain. I can’t get past the first round, but the man’s 100 years old, I can’t expect that much from him!
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Mar 10.08
Screw the Drama. It’s Dance-Off Time!AdRants, March 5, 2008
By Angela Natividad
Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.)
We don’t know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn’t life be better if we banished ballots and decided everything with sudden death dance-offs?
You can fake a smile, but you can’t fake the funk.
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Mar 04.08
Shift Control Media Dances 2 DC with New Casual Game for BarelyPolitical.comBranded entertainment company brings humor and interactivity to 2008 Presidential race
Greenwich, CT – March 3, 2008 – Shift Control Media, a branded entertainment company specializing in original game development, has partnered with political humor website BarelyPolitical.com to create Dance 2 DC, a humorous take on the American political process.
Dance 2 DC is an online casual game that’s fun and easy to play. Players can assume the roles of candidates like Hillary Clinton, Barack Obama and John McCain, customize their wardrobes for each face-off, then set out on a cross-country dance-a-thon to raise approval ratings. Each level ends with a showdown between candidates, with the ultimate contest set in the oval office at the White House. The game can be found at www.barelypolitical.com. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Mar 01.08
Advergaming with Shift Control Mediatech vibes, February 28, 2008
By Rob Lewis
Glenda Luymes of the Vancouver Province profiled a local gaming success story today but this time around there is a slight twist. Shift Control Media (check out their site) specializes in Advergaming - the practice of using video games to advertise a product, organization, or viewpoint. According to Luymes, Advergaming is a $250-million industry and is expected to grow to over $1 billion in the next five years. The industry is grounded in the popularity of video games, which outrank social networking and video sharing as the #1 form of online entertainment. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news, Uncategorized | Author: ted | | Comments (No Comments) | Trackback URL
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ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com