February, 2008
Feb 29.08
Selling product engagementThe Province February 28, 2008
By Glenda Luymes
The product is simple — a bottle of Coke.
But the product experience is a whole different game.
For Vancouver video-game development company Shift Control Media, the way consumers experience Coke involves entertainment and technology.
By creating cutting-edge video games that consumers can play on Coca-Cola’s website, the two-year-old Fairview district company is bridging the gap between marketing and the large and lucrative gaming world. Read the rest of this entry »
Categories: Game Development, SCM news | Author: ted | | Comments (1 Comment) | Trackback URL
|
ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com