January, 2008
Jan 29.08
Shift Control Media Goes to Work for AKQA and Coke’s “Happiness Factory” WebsiteDesigns and builds four casual games for digital environment based on brand’s animated fantasy commercials
Greenwich, CT – January 29, 2008 – Shift Control Media, a branded entertainment company specializing in original game development, has created four original games that are incorporated into the recently launched Coca-Cola “Happiness Factory” website. The games are part of a larger digital environment created for Coke by AKQA that was built around the “Happiness Factory” motif first introduced by the brand in its 2007 Super Bowl TV spot. Read the rest of this entry »
Categories: Game Development, Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Jan 18.08
Coke Brings ‘Happiness’ Franchise OnlineAdweek, January 12, 2008
By Brian Morrissey
NEW YORK In “Happiness Factory,” an animated TV spot created for last year’s Super Bowl by Wieden + Kennedy, Coca-Cola had an undeniable creative hit. Now, the beverage giant is exploring how far it can extend the concept with a foray into digital games.
Coke shop AKQA has created a Web extension of “Happiness Factory” that invites users to experience the colorful, imaginary world inside a Coke vending machine and learn more about the characters introduced in the Wieden spot. Coke is housing the site at its Coke.com global hub, rolling out versions in over 40 markets worldwide. Read the rest of this entry »
Categories: Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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Jan 16.08
Coke’s oddball employees invite you into the inner sanctumCreativity, Jan 10, 2008
The Happiness Factory keeps churnin’ out work, and Coke’s Now Hiring site developed by AKQA invites visitors to go through the application process and join the team.
Once inside, you’re greeted with an alien-like receptionist who explains each section of the site in foreign tongue, with text balloons giving you an English outline of what it all entails. Click on “Workplace” to check out the latest Happiness Factory spot via an inflatable screen (which goes from small to large). Then, peruse through job openings, which introduces you to the four major “employees” of the factory including the propellor-lifted, blob-like Chinoink, the bloated furball Kissy Puppy and the shield-wielding, helmeted Capper. Read the rest of this entry »
Categories: Brandworthy, SCM news | Author: ted | | Comments (No Comments) | Trackback URL
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ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com