October, 2007
Oct 25.07
What are brandworthy games?Light games that grab people’s attention and provide brands with authentic means of connecting with them – online, on mobile devices or through networked next-generation game consoles.
Brandworthy Games respect both the brand and the consumer equally, offering a level of depth and sophistication that significantly exceed that of traditional advergames, and with a higher level and quality of brand integration than either casual games or traditional console games currently offer.
- Traditional Games—product placement and billboards in existing games
- Advergames—shallow online games often re-skinned for sponsors
- Casual Games—downloadable games with little to no brand integration
“Brandworthy games are entertaining first and foremost. They are authentic, on-brand, and offer a depth of gameplay that allows them to stand alone with or without brand participation.”
- Tim Zuckert, President & CEO, Shift Control Media
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ABOUT SHIFT CONTROL
Games offer an ideal platform for brands to connect with consumers. Games are the most popular form of online entertainment, and there are types of games that appeal to virtually every consumer segment. At Shift Control we want to help brands create fun, relevant and authentic ways to engage consumers through the magic of games. In this blog we hope to provoke your thinking about games, to share what we find interesting and to inspire marketers to explore this exciting medium. Care to join the dialog? Send us your questions. We'd love to hear from you.
If you'd like to get in touch with us email us at info AT shiftcontrol DOT com